What It'll Turn Into

Many American airline operators are cryin’ about high oil prices. By August, there will be hundreds of cut flights and you’ll be lucky if an airline even circles Topeka. Once again, flying may the dominion of the rich and wealthy and that means we’re all stuck here, hitchhiking to the border. But don’t count AirAsia in on all that fun. CEO Tony Fernandes is brushing his shoulders off and thinks this is all some fun ‘n’ games. He says: “We are comfortable even with oil at US$200 (a barrel). There is a silver lining. We have taken a very different approach in that we will market ourselves out of this problem. We think that just putting your head in the sand and crying about oil and cutting routes is not the solution.”

I tend to agree. It’s business! Things come up, you have to figure a way out. Charging everyone $15 is just going to get people mad at you. What if everyone just up and said “what’s this talking picture business? Silent films are great!” Airlines: change happens! Adapt!